Trademark: Legal Care for Your Business & Product Name


Protect your trademark, protect your business.

Trademarks — the names and symbols that identify your business, brand, and products in the marketplace — are important assets that you need to choose carefully and vigilantly defend. Using the information in this all-in-one reference, you’ll learn how to protect:

– business names
– product names – product packaging – logos – slogans – domain names – anything that identifies your company, product, or service

Trademark provides you with the plain-English explanations and step-by-step instructions you need to navigate the requirements of the U.S. Patent & Trademark Office (USPTO) and successfully register your unique mark. Learn how to:

– choose marks that competitors can’t copy – search for existing marks that might conflict with yours – register a name or other mark with the USPTO – protect and maintain your marks’ legal strength – keep your mark safe from